For sales managers, and the companies that promote them

You were promoted because you were great at your job. Nobody taught you how to lead people.

The 3R Leadership Academy™ gives sales managers and frontline leaders a practical framework to build trust, coach performance and create a team that takes ownership, so results stop depending on you being in the room.

Built by a leader with more than a decade inside Fortune 50 sales organizations. Not another consultant who talks about leadership.

10+ years leading teams in Fortune 50 companies Founder, Brown & Associates Consulting Creator of the 3R Leadership Framework™ Self-paced · Application Labs · Live webinars · 1:1 coaching
What sales leaders tell us, word for word

The job changed. The training didn't.

“

My team isn't performing the way I need them to.

Sales manager, telecommunications
“

I was promoted because I was good at my job, but nobody taught me how to manage people.

New frontline leader
“

We keep losing good people, and every exit costs us months.

VP of Sales, 200+ employees
“If someone is successful at their job, they'll naturally be successful at leading people.”

That belief was sold to you by corporate America. Companies reward individual performance with a leadership title and assume that someone who knows how to produce results also knows how to develop people who produce results.

They don't. Being great at your job doesn't automatically make you great at leading others. It's a different skill, and it can be learned, practiced and measured.

That's what the Academy is for.

The 3R Leadership Framework™

Three things every high-performing team has. In this order.

01 · RELATIONSHIP

Build trust and connection

Understand the person behind the performance, communicate clearly and earn commitment instead of compliance.

“People may respect your title, but trust is what earns you their commitment.”
02 · RELEVANCE

Connect people to purpose

Set clear expectations and tie them to why the work matters, so your team takes ownership of how it gets done.

“When people understand why their work matters, they begin to take ownership of how they do it.”
03 · RIGOR

Coach, hold accountable, deliver

Coach performance, establish accountability and build a culture that produces results whether or not you're there.

“Accountability without development creates frustration. Development without accountability creates complacency.”
How the Academy works

We don't just teach leadership. We make you practice it.

Unlike traditional training that stops at concepts, every part of the program is built to turn what you learn into what you do with your team this week.

Step 1 · Learn

Self-paced digital courses

Practical leadership principles, real-world examples and proven strategies built around the 3R Framework. On your schedule.

Step 2 · Apply

Weekly Application Labs

Guided exercises to evaluate your current behaviors, practice coaching and accountability conversations, and build action plans with your real team.

Step 3 · Engage

Live leadership webinars

Interactive sessions that reinforce the principles and work through the leadership challenges you're facing right now.

Step 4 · Grow

1-on-1 coaching with Dennis

Personalized sessions on your specific challenges: accountability, difficult conversations, delegation, team performance or stepping into leadership.

Optional · by application
→Don't just learn how to become a better leader. Practice becoming one.
For VPs of Sales and CHROs

Your frontline managers are the lever. Most have never been trained to pull it.

Quota attainment, retention and productivity all run through the manager. The Academy gives your frontline and director-level leaders one shared framework and the practice to apply it.

  • Cohort of up to 10 leaders with the full curriculum, Application Labs and live webinars
  • One shared language for coaching, expectations and accountability across the team
  • Multi-week in-company delivery, remote or on site, with optional 1:1 coaching for key leaders
  • Formal proposal and a decision-maker briefing available on request
Illustrative scenarioOrganization with 100 employees
Per year
Turnover reduced by 5 pointsReplacement, ramp and lost pipeline$37,500
Leadership capacity recoveredThrough better delegation$48,000
Operational efficiencyLess rework and fewer performance issues$10,000
Potential annual economic value$95,500
Programs

Three ways to work with the Academy.

For the individual leader

Digital Academy

$997one time
  • Full self-paced 3R curriculum
  • Weekly Application Labs
  • Live leadership webinars
  • Lifetime access to updates
Apply
Most chosen by teams For companies

Team Program

$3,500up to 10 leaders
  • Everything in the Digital Academy for each leader
  • Shared cohort cadence and Application Labs
  • Live sessions for the group
  • Kickoff briefing for the sponsoring executive
Request a briefing
Accelerate

1:1 Executive Coaching

$250per 60-minute session
  • Private sessions with Dennis
  • Your specific challenges and goals
  • Personalized development plan
  • By application only
Apply for coaching

Our guarantee

If you complete the 3R Leadership Academy™ and the required Application Labs but still need help applying what you've learned, we provide additional coaching and a personalized 30-day development plan at no extra cost.

DB
Dennis BrownFounder, Brown & Associates Consulting · Creator of the 3R Leadership Academy™
About Dennis

From sales rep to leading teams inside Fortune 50 companies.

Dennis started in corporate America as a sales representative and spent years consistently delivering results. When he moved into leadership, he discovered the thing nobody talks about at promotion time: producing results and developing people who produce results are two different skills.

Over more than a decade leading in Fortune 50 companies and the nonprofit sector, he built high-performing teams, developed future leaders and drove business growth. Those years taught him that great leadership is about helping others reach their full potential, and that most leaders were never shown how.

He founded Brown & Associates Consulting and created the 3R Leadership Academy™ to give leaders what he had to figure out the hard way: a practical framework for building trust, developing people and creating a culture of ownership.

Leadership developmentSales leadershipPerformance coachingChange managementCultures of accountability
Lines leaders quote back to us

“If everything falls apart when you're not there, you've built dependency, not leadership.”

On delegation

“You can't hold people accountable for expectations you've never clearly communicated.”

On rigor

“Stop measuring your leadership by how much you accomplish. Start measuring it by how much your people grow.”

On growth
Next step

Stop doing everything yourself. Build people who take ownership.

Apply for 1:1 coaching or request a briefing for your team. Dennis reviews every application personally.